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Kelly A McGuire
Information about the author Kelly A McGuire will soon be added to the site.
Found
3 papers
in total
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Impact of attitudinal loyalty on the frequent unmanaged business traveler’s use of price and consumer reviews in hotel choice
2016
The unmanaged business traveler segment constitutes an important market segment for...
Social media meets hotel revenue management: Opportunities, issues and unanswered questions
2011
Hotel companies are struggling to keep up with the rapid consumer adoption of social...
Pricing in a social world: The influence of non‐price information on hotel choice
2013
Effective pricing requires an understanding of how consumers use price and...
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