Magnus Johansson

Information about the author Magnus Johansson will soon be added to the site.

Found 3 papers in total

2017

Value‐based pricing is by many companies as well as in academia perceived as...

Pricing practices and value creation logics

2012

The pricing literature is mainly concerned with pricing in association with...

Pricing strategies and pricing capabilities

2012

This article explores the intersection of pricing strategies and pricing capabilities...

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